Herald Ago
Result-driven Digital Product Designer & UX Engineer with an MSc in IT (Web Communication Design) and a track record of shipping human-centred digital products across B2C, public services, and complex enterprise workflows.
Herald Ago
MSc in IT · Product Designer & Design Engineer
Padova, Italy & Denmark · Open to Remote & Onsite Roles
Toolbox & Stack
Languages
Certifications
Google UX Design Professional Certificate
Coursera / Google
Core Competencies
Professional Experience
Digital Product Designer
Freelance · Remote
- Architected end-to-end user journeys, visual brand identities, and complex digital workflows for diverse client portfolios spanning small businesses, student platforms, and public services.
- Crafted compelling design narratives from initial moodboards to final delivery, guiding cross-functional stakeholders through complex creative and architectural decisions.
- Leveraged AI-assisted tooling (Claude, Lovable) and Figma to rapidly prototype data-dense interfaces, accelerating time-to-market while maintaining high visual ambition.
UX/UI Designer
naemt.nu · Odense, Denmark
- Spearheaded the 0-to-1 UX/UI design and launch of a B2C webshop tailored for the Danish market entry.
- Established a modular Figma design system and visual identity, aligning product managers and strategy teams around a unified design vision that significantly reduced handoff friction.
- Translated complex business goals and technical constraints into clear information architecture and interactive user flows under strict timeline and budget parameters.
UX/UI Designer
I Pupi Siciliani · Odense, Denmark
- Orchestrated the complete digital redesign of the core web platform, translating brand heritage into an intuitive, friction-free web experience.
- Restructured complex information architecture and user workflows, directly contributing to a +187% YoY net profit increase and +31% gross profit growth.
- Secured a prestigious 'Byens Bedste' nomination through iterative usability improvements and visual refinements.
UX/UI Designer
Leader Medica · Padua, Italy
- Designed accessible, scalable UI component libraries and conducted heuristic usability evaluations to enforce visual consistency across all digital touchpoints.
- Optimized key conversion funnels, contributing directly to a +32% revenue growth.
- Partnered closely with developers to ensure seamless UI execution and high fidelity across responsive web layouts.
Academic Background
Master of Science (MSc) in IT — Web Communication Design
University of Southern Denmark (SDU) · Odense, Denmark
Taught entirely in English. Specializing in interaction design, empirical user research, web technologies, and human-computer interaction (HCI).
Bachelor’s Degree in Communication Sciences & Technologies
University of Ferrara (UniFe) · Ferrara, Italy
Focusing on digital media, communication strategy, semiotics, and front-end web fundamentals.