Herald Ago

• Architected end-to-end user journeys, visual brand identities, and complex digital workflows for diverse client portfolios spanning small businesses, student platforms, and public services.
• Crafted compelling design narratives from initial moodboards to final delivery, guiding cross-functional stakeholders through complex creative and architectural decisions.
• Leveraged AI-assisted tooling (Claude, Lovable) and Figma to rapidly prototype data-dense interfaces, accelerating time-to-market while maintaining high visual ambition.

• Spearheaded the 0-to-1 UX/UI design and launch of a B2C webshop tailored for the Danish market entry.
• Established a modular Figma design system and visual identity, aligning product managers and strategy teams around a unified design vision that significantly reduced handoff friction.
• Translated complex business goals and technical constraints into clear information architecture and interactive user flows under strict timeline and budget parameters.

• Orchestrated the complete digital redesign of the core web platform, translating brand heritage into an intuitive, friction-free web experience.
• Restructured complex information architecture and user workflows, directly contributing to a +187% YoY net profit increase and +31% gross profit growth.
• Secured a prestigious 'Byens Bedste' nomination through iterative usability improvements and visual refinements.

• Designed accessible, scalable UI component libraries and conducted heuristic usability evaluations to enforce visual consistency across all digital touchpoints.
• Optimized key conversion funnels, contributing directly to a +32% revenue growth.
• Partnered closely with developers to ensure seamless UI execution and high fidelity across responsive web layouts.

Taught entirely in English. Specializing in interaction design, empirical user research, web technologies, and human-computer interaction (HCI).

Focusing on digital media, communication strategy, semiotics, and front-end web fundamentals.