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Culture & EdTech Mobile UX

X-Bit Museum App Design

Google UX Certificate Capstone ProjectA comprehensive end-to-end UX/UI design process completed as part of the Google UX Design Certificate, featuring empirical user research, wireframing, high-fidelity prototyping, and usability testing.

Role

Lead UX/UI Designer

Project Type

Mobile Application (iOS & Android)

Tools Used

Figma, Miro, Google UX Framework, Paper & Pencil

Duration

6 Months

User Task Completion

95%

Success rate achieved during final moderated usability testing rounds.

Booking Speed

<60s

Average time required from exhibition discovery to QR ticket generation.

Google UX Certificate

Distinction

Completed with top evaluation across all 7 certification modules.

X-Bit Museum App Design
The Problem

User Friction & Bottlenecks

Museum visitors struggled to browse exhibitions and book tickets in a unified experience. Existing solutions were fragmented — browsing happened on one platform, booking on another, and digital tickets were nowhere to be found. This created friction at every step of the visit journey.

The Solution

Strategic Product Architecture

XBit is a museum companion app that unifies the full visitor experience: discover current and upcoming exhibitions, book tickets with an integrated calendar and payment flow, and store digital QR-code tickets — all in one coherent, accessible interface.

02 — Design Process

Structured Methodology

01

Empathize

I conducted foundational UX research through competitive analysis and interview-based insights to understand how users discover exhibitions and plan museum visits. Findings showed visitors need clear scheduling, availability, and practical info before booking.

02

Define

I synthesized research into personas, problem statements, and a user journey map that clarified key user pain points. Defined the design challenge as creating a simple, unified experience without unnecessary steps.

03

Ideate

Explored multiple design directions through sketching and the Crazy Eights technique, focusing on core screens of the end-to-end journey. Selected and refined concepts that best supported intuitive navigation and readable content.

04

Prototype

Created digital wireframes and a high-fidelity prototype in Figma. Built a coherent visual language and complete user flow from discovery to ticket access.

05

Test & Iterate

Tested prototype through moderated usability sessions to identify friction points. Iterations improved clarity in the booking flow and strengthened accessibility.

03 — Empirical User Research

Research Documentation & Artifacts

Competitive Analysis

Competitive Analysis Audit

Audited key competitor apps (MoMA, Louvre, Eventbrite) to evaluate exhibition discovery, checkout speed, and digital ticketing.

User Personas

Persona 1 — Culture Enthusiast

Persona 1 — Culture Enthusiast

Needs detailed exhibition context and multisensory tag information.

Persona 2 — Busy Family Planner

Persona 2 — Busy Family Planner

Needs rapid single-screen checkout with clear group ticket selectors.

Problem Statements

Persona 1 Problem Statement

Persona 1 Problem Statement

Persona 2 Problem Statement

Persona 2 Problem Statement

Google UX Style User Flow

Google UX Style User Flow

Visitor Journey Map

Visitor Journey Map

04 — Wireframes & Layout Transformations

Five Sketches & Digital Lo-Fi Wireframes

Rapid exploration of layout alternatives before committing to digital high-fidelity.

Five Sketches Technique — Homepage Layouts

Five Sketches Technique — Homepage Layouts

Digital Lo-Fi Wireframes — User Flow

Digital Lo-Fi Wireframes — User Flow

05 — Design System & Component Tokens

Scalable Visual Infrastructure

Color Tokens

Color Palette & Contrast Ratios

Typography Tokens

Typography Hierarchy

06 — High-Fidelity Production Screens

Mobile Application Experience (iPhone 14 Pro)

Onboarding Splash

Onboarding Splash

Login / Sign Up with email, Facebook, or Google.

Home Feed

Home Feed

Current & upcoming exhibitions with pill category filters.

Exhibition Detail

Exhibition Detail

Hero media, description, and multisensory tags (VR, AR).

Unified Checkout

Unified Checkout

Date picker, time slot, and ticket quantity on one screen.

Payment Confirmation

Payment Confirmation

Summary with Apple Pay, Google Pay, and credit card.

Digital Ticket Pass

Digital Ticket Pass

QR code ticket stored under Active / Expired tabs.

07 — Key Design Decisions

Architectural Rationale

Persistent Bottom Tab Bar

A 3-tab bar (Tickets, Home, Profile) keeps core actions accessible within 2 taps from any view.

Unified Checkout Screen

Combined date, time, and ticket selection onto a single screen to eliminate drop-off.

Warm Amber Brand Identity

#C27803 warm amber was selected to evoke gallery lighting and cultural prestige.

QR Code Wallet Integration

Digital tickets feature instant QR code expansion for rapid scanning at museum turnstiles.

08 — Learnings & Takeaways

What This Project Taught Me

Early low-fidelity paper wireframing surfaced structural navigation issues that saved weeks of high-fidelity revisions.

Building a tokenized Figma component library upfront made post-usability testing iterations instantaneous.

Interactive Figma Prototype

Explore the interactive file directly

Open in Figma
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